Senior creatives | TBWA/NEBOKO

Senior creatives | TBWA/NEBOKO

X-Masters

Turning a month into a game

McDonald’s X-Masters was a December dream come true. 23 days filled with games, prizes, merch and X-Medals. Every piece of media turned into a game with secret X-Medals in our TV commercial, the OOH, in store and geo-located throughout the country.

TVC

MERCH

GAMES

ANIMATION

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MEDIA GAMIFICATION

MOST POPULAR APP FOR 3 WEEKS IN A ROW

All McDonald's | Order That Scene Philips | The Full Picture Eurojackpot | Be A Winnerman Red Cross | Lifesaving stories It's better to have it in your pocket McDonalds | Your new favorite Odido | Brand launch McDonald's | Value Eurojackpot | Weekend in Space ING | The Kissable Ad T-Mobile | Discover The Unlimited Version Of Yourself McDonald's | Friends Fries T-Mobile | The Unlimiteds McDonald's | X-Masters Sennheiser | The Momentum Challenge

McDonald's | Order That Scene Philips | The Full Picture Eurojackpot | Be A Winnerman Red Cross | Lifesaving stories It's better to have it in your pocket McDonalds | Your new favorite Odido | Brand launch McDonald's | Value Eurojackpot | Weekend in Space ING | The Kissable Ad T-Mobile | Discover The Unlimited Version Of Yourself McDonald's | Friends Fries T-Mobile | The Unlimiteds McDonald's | X-Masters Sennheiser | The Momentum Challenge